Insights
Original research, candid playbooks and short essays from the webem.io team — written for marketers who'd rather be early than safe.
Featured storyWe analyzed 12M shopping conversations across major AI assistants to map how brands get named, what attributes get cited, and which sources matter most.
A teardown of the August Gemini update and the citation patterns it now rewards.
A field-tested template, including budget, owners and weekly success metrics.
Our quarterly index of where Perplexity goes first when buyers ask about software.
Why mention rate isn't enough — and how to measure how AI assistants actually feel about you.
A look at how we cluster hundreds of buyer prompts into a clean visibility taxonomy.
A category snapshot across ChatGPT, Claude and Perplexity, with the winning playbooks.
How to structure articles so LLMs can find, quote and recommend them confidently.
What we learned about brand entity strength after rebuilding 40 client pages.
One short email. The week's most important shift in AI search, plus the one tactic worth trying. No fluff.