Building a 30-day GEO sprint your CMO will actually approve.
Generative Engine Optimization sounds expensive until you scope it correctly. This is the 30-day plan we hand to new clients — small enough to fund from a discretionary budget, big enough to produce a defensible number at the end.
Week 1 — Baseline
- Build a list of 80 buyer prompts across awareness, consideration and decision stages.
- Run them weekly across ChatGPT, Claude, Gemini and Perplexity.
- Record mention share, sentiment and citation source for each response.
Week 2 — Fix the foundation
Ship structured data, author schema and clean answer paragraphs across your 25 highest-intent pages. This is unglamorous but it determines the ceiling for everything that follows.
Week 3 — Earn three citations
Pitch three independent reviewers or category publications with a unique data point or product angle. The goal is not coverage volume — it's three quotable sources the models can reach.
Week 4 — Report and renew
Compare mention share to your week-1 baseline. Even modest sprints produce 8-15 point lifts. Translate that into pipeline using your existing attribution model, and ask for the next 90 days.
“GEO sells itself when you stop pitching it as a strategy and start showing it as a number.”
